How to go about using Social Media (correctly)

Many people will ask the question, how should they go about using Social Media (atleast the proper way). And they ask these things because they are either trying to promote themselves for a job or they are wanting to improve rankings for a website/online business. Because with social media they will have the chance to improve web-traffic throughout.
But before you even get started take the time to:

Map out a clear objective: consider such ideas as branding, networking, customer relations, exposure and trust.
Customer comes first: always consider yourself as the visiter/customer to the website and what they might be looking for and then take the step to impress (no matter the content of the site).
Focus on your content: Most people will get this confused with marketing, but if the content remains strong. Then the a well structured "content" will do the marketing itself.
-remember, as long as you have the well structured content that easy to understand and it easy to share through other social media, your readers will most likely share your content with their friends as well.
Don't over optimize: to avoid this, simply don't use the same anchor text and instead use different variations of anchor text for the links that point back to the main website.
Don't link to your homepage: It has become common sense not to have all of you links pointing back to the homepage. Instead they should be linked to the internal pages of the site toward the specific content the visitor is following. And compared the a neighboring website the one (hopefully yours) containing more "deep links (internal)", will show higher in search engine rankings.
Become a Valuable Resource: Stay away from being overlooked or deleted by followers by not self-promoting yourself to much. Instead, try sharing links to your competitors and become friends/equals with them, and in the long run improving you networking and inter-linking skills.
Social Networking: make a goal to locate every competitor on your level and to create an "inner circle". Giving you the opportunity towards interviewing and being interviewed, sharing ideas for help, and joint adventures. Stay away from asking for favors, or showing the ones that you might do. Instead, stick to commenting, following, and linking. By simply doing this, you will be noticed and your good deeds will be blessed with the kind of karma we all wish for.
Build Rapport: We may all be online reading similar things, but every individual will have their own personal thought towards each topic and taking the time to reply to others blogs, will give them a chance to see you as a true life form and not just the computer showing numbers.

So, in the long run be sure to have a "clear objective" and stick to it.